November 21, 2008
I was in awe for months as Obama crushed the social media and texting worlds during his campaign. I think it was probably the biggest single factor in him winning the election by connecting to the young generation using all of these great tools. Just seeing his 3 million Facebook friends vs McCain’s 600,000 was telling enough who the winner would be. The landscape of politics and campaigning has definitely been changed forever! Everything that he did can be applied to music marketing as well. Here is a great article about how Obama did it! Bands, you can do it too!