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Guest Blog #4: Five Must Have Social Media Tools for Musicians - By Katie Fox
January 19, 2011

As we roll in to 2011, the selection of band-friendly social media tools continues to grow. MySpace is on its last leg, the days of no music on Facebook are over and incomplete tour information is just unacceptable. The following are tools that encourage fan engagement and help you easily manage those relationships in this crazy era of social networking and branding.

1. Improve your Facebook Page with RootMusic’s BandPage

In minutes BandPage puts all your band’s info in one place on your existing Facebook fan page. Fans can listen, share and send new tracks from your SoundCloud music player, read your bio, check out your Tweets, videos and upcoming gigs all from one tab.

2. Share Music & Merch Directly To Fans With Bandcamp

BandCamp is the do-it-yourself platform for the sale of physical goods and digital music distribution. Features include name-your-price (or free) download options in the format of your choice, metadata of songs and album art, lyrics, list-building features and real-time stats. You can also bundle physical and downloadable goods, you own everything, and can integrate it anywhere you’d like.

3. Share Song Links on Twitter with Twiturm

Twiturm integrates with your band’s Twitter account, allows you to post your music and track listens. You can choose whether or not listeners can download the track and users can share the track with their followers in just one click. Log in with your Twitter credentials, browse to a mp3 on your computer, fill in a few details about your mp3 and click submit. From there they tweet a link that your friends and fans can click and instantly hear your music.

4. Reach More of Your Fans With FanMail

FanMail is a digital marketing solution that provides you the tools to help you find, know and reach your most important assets via email, mobile, social, websites and design. Their interactive campaigns are powered by the best technology and are produced by seasoned marketing, design and development professionals who understand fans. FanMail reaches millions of fans daily, and they each get the information they want, the way they want it.

5. Measure ROI With Band Metrics

Band Metrics is for musicians, bands, labels, managers, booking agencies, venues, A&R reps, promoters, music supervisors, publicists, marketing agencies, analysts and anyone interested in measuring artists and music. Identify fans, measure social engagement, find hot markets, track radio plays and discover trends all with their multiple in depth reports.

Katie Fox, Social Media & PR Specialist, is co-owner of the brand management firm Blooming Footprint. A FOOTPRINT is everything your organization creates both on and off-line that is available for the public to view including logos, websites, social networks, blogs and even messaging. Through the use of dynamic content, social media strategies, campaigns and untraditional outreach, they are able to help your FOOTPRINT BLOOM based on your business’s individual needs and goals. Helping your brand grow!