July 16, 2010
The ability to connect with music lovers through social media has become the ultimate key to success. In the internet revolution of the music industry, the fans are recapturing the music long ago lost to the pratfalls of big business. It is common knowledge that technology has transformed every aspect of the music experience, from pushing record sales ever-lower to bridging the gap between artist and listener. Nowhere is the metamorphosis more evident than within the jam band scene, whose characteristic tight-knit community is thriving with the emerging social media. Everything from interacting with popular artists to consuming the latest tracks is being redefined. And it’s not only the fans who are changing the way they listen through their Facebook pages, Twitter feeds and favorite sites – young bands are also finding that the way to make it big hinges on their ability to manipulate those very technologies. As the old way crumbles, the industry, the artist and the fan must adapt or perish.