November 26, 2008
Tags:
web design,
graphic design,
music,
marketing,
e-team,
social media,
viral marketing,
new music business model,
street team,
music business,
online team,
fan management,
brand ambassadors,
fan engagement,
fan club management,
influencer marketing,
music marketing,
lefsetz,
tribes,
seth godin's tribes
Bob Lefsetz. Love or or hate him, he is an important figure in the music world. His rants on the music business are hilarious and thought provoking and sometimes they can be irritating and infuriating. This latest post was GREAT though. Being a huge fan of Seth Godin’s Tribes, I think he really nailed his own version of Tribes as it relates to the music business. Remember, “your fan base is your Tribe!” Lead them and treat them with respect.