Epic Records was launched in 1953 by CBS for the purpose of marketing jazz, pop and classical music that did not fit the theme of the more mainstream Columbia Records. In July 2011, L.A. Reid became the head of the Epic Records which also includes various former Jive Records artists. Reid has already begun a new “era” in signing artists, having signed up YouTube sensation Karmin.  Also on the roster are; Astro, Brandon Hines, Ca$h Out, Chevelle, Chris Rene, Ciara, Committed, Death Grips, Fiona Apple, Franz Ferdinand, The Fray, Future, Incubus, Jennifer Lopez, Joe Satriani, Judas Priest, Lamb Of God, Marcus Canty, Melanie Amaro, Michael Grimm, Modest Mouse, Natasha Bedingfield, Oh Land, Ozzy Osbourne, Sade, Sara Bareilles, The Script, Sean Kingston, Shakira, and Wallpaper.